Matthew Miller
One person. One studio. Every file with my name on the receipt.
I started SailsAndShore because the spreadsheet world had two kinds of files and neither of them was the file I wanted. The first kind was the bloated SaaS app pretending to be a spreadsheet, monthly fees, locked formulas, exit barriers built into the export button. The second was the free template, a tab, four columns, and a sentence telling you to “customize as needed.” Both treated the customer like a problem.
So I started building the third kind. Excel + Google Sheets compatible. Formulas unlocked. One file, one price, yours forever. The kind of toolkit a one-person business or a regular household can actually pick up and use on a Tuesday, without onboarding, without a 90-minute YouTube tutorial, without a single subscription.
That decision compounds. 99toolkits later, the catalog covers everything from a wedding budget to a mobile mechanic's invoice tracker to a route sheet for a three-truck lawn care crew. 16,375 live formulas. Two disciplines, Coastal (personal) and Business (operating). One person reading every reply email.
If you find a file useful, the best thing you can do is leave a review or reply to one of the emails. The next version of every toolkit gets built from those replies. The ones with the missing tab. The ones with the “it would be great if it also did…” That's where the catalog comes from.
- I.Own the file
Subscriptions for spreadsheets are a tax on people who don't read the fine print. You should be able to download the file, delete the email, and still have the thing you paid for in five years.
- II.Unlock the math
Locked formulas exist to make the seller feel clever. They make the buyer feel rented-to. Every formula in every file ships unlocked, on purpose.
- III.Reply to the email
Every customer reply gets a real answer from me. That's the channel the next version of the toolkit gets designed through, and it's the channel that keeps the work honest.
“Build the file you wish someone had built for you, then sell it to the next person looking for it.”
The work, the writing, or the list. Pick one to start with.